Campaign Lead - Cyber & Secure Communications
We are seeking a Campaign Lead to develop and deliver integrated marketing campaigns focused on cyber security and secure communications. This is an opportunity to shape compelling propositions for technically sophisticated audiences and help communicate the value of solutions that protect critical information, infrastructure and services. You will translate complex technical concepts into clear, relevant and engaging content for decision-makers across public and private sector environments.
Working closely with product, sales, technical, policy and communications teams, you will own campaign planning from research and audience insight through to execution, measurement and optimisation. Responsibilities will include defining campaign objectives and messaging, developing go-to-market plans, managing content and creative production, coordinating digital and field activity, and supporting events, webinars, briefings and thought-leadership programmes. You will manage timelines, budgets, agencies and internal stakeholders, ensuring activity is delivered to a consistently high standard and aligned with wider business priorities. You will also establish reporting frameworks, monitor performance and use data and feedback to improve campaign effectiveness and generate qualified engagement.
The successful candidate will have proven experience leading B2B campaigns, ideally within cyber security, secure communications, defence, technology, telecommunications or another complex technical sector. You will be confident working with senior stakeholders and subject-matter experts, with the ability to challenge constructively and bring people together around clear objectives. Strong project management, written and verbal communication, and content development skills are essential. You should be comfortable engaging with technical material and explaining it to varied audiences without losing accuracy or impact. Experience with account-based marketing, demand generation, digital channels, marketing automation and campaign analytics would be advantageous. A proactive, organised and commercially aware approach, together with a genuine interest in evolving cyber threats and secure technology, will be highly valued.
Campaign Lead - Cyber & Secure Communications
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